Relay For Life

Relay For Life is a global cancer fundraising initiative known for its community endurance events. When a local branch approached me for visual assets, I began by researching the organization’s brand language and its emphasis on hope and perseverance.

I designed a logo and brandmark inspired by relay race symbolism, incorporating batons and ribbons to reference both racing and cancer awareness imagery. The graphics were used across apparel, social media, and promotional materials for an event with over 200 attendees.